Ford Lecture Series: Edsel Ford's Direction of Ford Design

The California Automobile Museum welcomes automotive historian and award-winning author Henry Dominguez for three fascinating presentations exploring the people, personalities, and design decisions that shaped the Ford Motor Company.

Drawing upon more than fifty years of research and interviews with members of the Ford family, designers, executives, and employees, Dominguez takes audiences beyond the familiar legends to reveal the human stories behind one of America’s most influential automobile companies.

In the first lecture of this series, discover the quiet visionary who transformed the appearance of the American automobile.

Edsel Ford spent much of his life overshadowed by his famous father, yet his influence on automotive design was profound.

While Henry Ford concentrated on engineering, manufacturing, and affordability, Edsel understood that an automobile could also possess beauty, elegance, proportion, and character. Working closely with designer E.T. “Bob” Gregorie, Edsel helped introduce a new design philosophy at Ford Motor Company—one that produced some of…