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“Selling the Dream” New Exhibit Grand Opening

June 28, 2014 @ 11:00 am - 3:00 pm

Free - $8

Enjoy the grand opening of our latest exhibit, “Selling the Dream: Sacramento’s Early Car Dealers”

The Museum’s exhibits are extremely rare and cannot be experienced anywhere else in the world. Our curator works closely with all the car owners and digs deep into the past for answers to big questions that pertain to us now.

We’re celebrating the opening of this exhibit with music, libations, and free tours! Come and enjoy some fun at the California Automobile Museum!

 Enjoy 2D custom paintings (by local artist Jim Shepherd as seen above) of known Sacramento buildings, an area with costume options and backdrop for creating your own car sales advertisement through Instagram, food and drink sales, and a tour of an exhibit that tells a unique story about Sacramento’s early car dealers. Our engines are revving at the sound of this excitement!

More on this exhibit

One topic in particular that we are focusing in on are the people behind the cars, the entrepreneurs who brought the vehicle sales industry to Sacramento. A pair of dapper gentlemen known as the Arnold Brothers, among the many, are considered to be Sacramento’s first successful dealership, starting in 1906 and lasting until the late 1930s.

Founded by three local brothers who started out in livery stables and machine shops, the company grew consistently causing them to move multiple times, until finally building their own showroom at what was then 1801 M Street in downtown Sacramento.  That showroom opened to much fanfare and made national Hudson news due to the progressive lighting of the interior and beautiful Spanish-style architecture.

arnoldRecognize the building? Today, the building still exists as a memorable part of Sacramento’s midtown restaurant scene at 1801 Capitol Avenue. The legacy of the family continued with a furniture store in downtown Sacramento until the late 1950s, and an automobile dealership in Davis in the 1950s and 1960s.

Exhibit sponsored by



June 28, 2014
11:00 am - 3:00 pm
Free - $8
Event Category:


California Automobile Museum
2200 Front Street
Sacramento, 95831
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