“Selling the Dream: Sacramento’s Early Car Dealers”
Presented by Greater Sacramento New Car Dealers Association
On display from June 28, 2014 to November 30, 2014
Our newest rotating exhibit, “Selling the Dream: Sacramento’s Early Car Dealers,” is completely unique in comparison to our past exhibits. In particular, we are focusing on the entrepreneurs behind the auto sales industry in Sacramento rather than just the cars.
The experience includes 2D images of historical Sacramento buildings that were once vehicle showrooms, and an interactive display for making your very own video advertisement after a look at some of the local industry’s most clever ads. The interactive addition gives visitors the opportunity to become part of the exhibit!
Information in this exhibit has been curated entirely in-house which makes it completely unique to the Museum realm and the Sacramento Community. “Selling the Dream” spans time from the very first automobile dealers in the early 1900s into more recent years of the 1970s. Many stories of the people who shaped Sacramento’s culture and business, including many of whom are still very familiar in today’s culture.
Be A Part Of The Display
You can experience this exhibit in a hands-on and creative way.
Visitors of all ages dress up in costume and act like a car dealer. Once you snap a picture or video of “Car Dealer You”, tag it with #DealingDreams to become a part of the exhibit’s rotating advertisements.
For those who like to draw, you can also create your own print car dealer advertisement at a station (complete with awesome colored pencils) and post it up on the exhibit’s wall with historic advertisements from Sacramento’s car dealers.
Go wild with creativity!
Thank You To Our Exhibit Sponsor
Photograph courtesy of Dreyfuss & Blackford Architects.
Photograph courtesy of Turner Volvo.
Museum members will enjoy free admission throughout the duration of these exhibits along with special discounts applied in the Giftshop and tickets to Museum-sponsored events. To learn more about these exhibits and membership options, please call (916) 442-6802.
Make A Move: Innovations that Created the Automobile
The automobile is an invention that has changed the course of human life throughout the globe. But where did the ideas to create it come from? And how exactly do all those parts work? This hands-on exhibit will help explain to visitors of all ages the technologies that all help the automobile “Make a Move.”
Included in this exhibit will be three very different car chassis that visitors can touch to feel the differences and similarities, cut-aways of engines to see what the big deal about cylinders really is, and more!
This exhibit features a cork-board wall for visitors to put their ideas of what could make cars better. Below are some of the responses, visit to submit some of your own!
Cars of the Stars
The California Automobile Museum has several famous vehicles throughout the museum that were on television and cars owned by notable individuals. Vehicles include:
- 1932 Ford Hardtop (AJ Foyt)
- 1933 Lincoln KB (A.P. Giannini)
- 1940 Lincoln-Zephyr Town Car by Brunn (Clara Ford)
- 1974 Plymouth Satellite (Gov. Jerry Brown)
- 1978 Kawasaki KZ1000 from the filming of CHiPS (Erik Estrada)
- 1982 Porsche 911SC (Linda Ronstadt)
- 1984 Ford Mustang LX convertible (Ricky Nelson)
- 1985 March Indy Car (Michael Andretti)
- 1987 Lamborghini Countach 5000SQV (Malcolm Forbes)
The California Automobile Museum presents an exhibit which explores cars built on energy efficiency. In recent years, the term “Going Green” has become a household expression among political leaders, the automotive industry, and scholars. This exhibit explores alternative energy vehicles from the early 1900′s to current day. Ask one of our friendly docent staff for a free guided tour of the museum and information about this project.
All of our vehicles on display are properly taken care of by California Automobile Museum vehicle care experts using products from Surf City Garage.