Current Exhibits

“Selling the Dream: Sacramento’s Early Car Dealers”

Presented by Greater Sacramento New Car Dealers Association

On display from June 28, 2014 to November 30, 2014

Vogel Chevrolet Showroom, 1959

Our newest rotating exhibit, “Selling the Dream: Sacramento’s Early Car Dealers,” is a completely unique in comparison to our past exhibits. In particular, we are focusing on the entrepreneurs behind the auto sales industry in Sacramento rather than just the cars.

The experience includes 2D images of historical Sacramento buildings that were once vehicle showrooms, and an interactive display for making your very own video advertisement after a look at some of the local industry’s most clever ads. The interactive addition gives visitors the opportunity to become part of the exhibit!

Information in this exhibit has been curated entirely in-house which makes it completely unique to the Museum realm and the Sacramento Community. “Selling the Dream” spans time from the very first automobile dealers in the early 1900s into more recent years of the 1970s. Many stories of the people who shaped Sacramento’s culture and business, including many of whom are still very familiar in today’s culture.

Lester Motors Dealership Sacramento Public Library California Automobile Museum


Grand Opening June 28


This exhibit has been developed in the midst of a Museum renovation that is still in the planning stages. Depending on construction plans of our building, this exhibit could remain on display for additional time.


Photograph courtesy of Dreyfuss & Blackford Architects.
Photograph part of the Sacramento Public Library’s Sacramento Room Photograph Collection.


Museum members will enjoy free admission throughout the duration of these exhibits along with special discounts applied in the Giftshop and tickets to Museum-sponsored events. To learn more about these exhibits and membership options, please call (916) 442-6802.


California Automobile Museum Make A Move Technology Exhibit

Make A Move: Innovations that Created the Automobile

The automobile is an invention that has changed the course of human life throughout the globe. But where did the ideas to create it come from? And how exactly do all those parts work? This hands-on exhibit will help explain to visitors of all ages the technologies that all help the automobile “Make a Move.”

Included in this exhibit will be three very different car chassis that visitors can touch to feel the differences and similarities, cut-aways of engines to see what the big deal about cylinders really is, and more!

This exhibit features a cork-board wall for visitors to put their ideas of what could make cars better. Below are some of the responses, visit to submit some of your own!

Museum members will enjoy free admission throughout the duration of these special exhibits along with special discounts applied in the Giftshop and tickets to Museum-related events. To learn more about membership options, click here or call (916) 442-6802.



Cars of the Stars

StarCars The California Automobile Museum has several famous vehicles that were on television and cars owned by notable individuals. Vehicles include:

  • 1932 Ford Hardtop (AJ Foyt)
  • 1933 Lincoln KB (A.P. Giannini)
  • 1940 Lincoln-Zephyr Town Car by Brunn (Clara Ford)
  • 1974 Plymouth Satellite (Gov. Jerry Brown)
  • 1978 Kawasaki KZ1000 from the filming of CHiPS (Erik Estrada)
  • 1982 Porsche 911SC (Linda Ronstadt)
  • 1984 Ford Mustang LX convertible (Ricky Nelson)
  • 1987 Lamborghini Countach 5000SQV (Malcolm Forbes)


Going Green

Going GreenThe California Automobile Museum presents an exhibit which explores cars built on energy efficiency. In recent years, the term “Going Green” has become a household expression among political leaders, the automotive industry, and scholars.  This exhibit explores alternative energy vehicles from the early 1900′s to current day. Ask one of our friendly docent staff for a free guided tour of the museum and information about this project.





All of our vehicles on display are properly taken care of by California Automobile Museum vehicle care experts using products from Surf City Garage.